Lee Iacocca born in Allentown, Pennsylvania. Graduated from Allentown High School, known as: (William Allen High School); Lehigh University, with a degree in industrial engineering, where he won the “Wallace Memorial Fellowship” at “Princeton University”. He begins his career with “Ford Motor Company” in 1946. Beginning in engineering, then sales and marketing where is career flourished. Iacocca gained national recognition with his “56 for ‘56” campaign. Ford named Iacocca, vice-president, car and truck group, in 1967, executive vice-president, and president in 1970. Iacocca known as the “moving force”, behind the Ford Pinto, in 1977 allegations that the Pinto’s structural design allowed it fuel-tank filler neck to break off.
Iacocca, quoted as saying, “Safety doesn’t sell” he became an “icon of the economic appraisal of human life”. Chrysler Corporation strongly courted Iacocca, which was loosing millions. He began rebuilding the entire company from the ground up, during that time Hal Sperlich and Iacocca mad automotive history in the introduction to the subcompact Dodge Omni and Plymouth Horizon. Books: 1984, “Iacocca An Autobiography.”, “Talking Straight”, “Where Have All the Leaders Gone?” Iacocca was the advocate of “Nourish the Children,” an initiative of Nu Skin Enterprises. President Ronald Reagan appointed Iacocca, to head the “Statue of Liberty-Ellis Island Foundation. Awards include “S.Roger Horchow Award” for Greatest Public Service by a Private Citizen.For additional information view: http://en.wikipedia.org/wiki/Lee_Iacocca